Redefining the way of donation for a government charity

Client: Sharjah TV

Redefining the way of donation for a government charity

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Premise

Charitable giving should be seamless, transparent, and accessible to all. Sharjah TV’s flagship program, Alam-wa-Amal, has been a beacon of hope, broadcasting humanitarian cases to raise awareness. However, the traditional methods of donation—bank transfers and mobile calls via Etisalat and DU—were limiting its reach and effectiveness. With growing popularity, the show needed a scalable, digital-first donation platform to engage more donors and streamline contributions.

Challenge

Limited Donation Channels: Bank transfers and telecom-based donations were restrictive, making it difficult for global donors to contribute.
Scalability Issues: The growing number of cases required a more robust system for managing fundraising efforts.
Transparency & Compliance: Managing donations efficiently while ensuring transparency and compliance with government regulations was a priority.
User-Generated Causes: There was no existing mechanism for the public to submit cases for charitable support.
Continuous Fundraising Needs: Some initiatives, such as child education, required ongoing funding rather than one-time goals.

Solution

To address these challenges, we developed a comprehensive online donation platform, similar to Ketto, but tailored for Sharjah TV’s government charity initiative.

Key Features

End-to-End Donation Platform: Built from the ground up to support multiple fundraising campaigns.
Fully Equipped Admin Panel: Allows administrators to manage campaigns, approve causes, and track donations in real time.
Seamless Payment Gateway Integration: Partnered with Etisalat’s online payment gateway for secure and easy transactions.
Public Cause Submission: Individuals can submit causes for review, ensuring grassroots participation in charitable initiatives.
Perennial Fundraising Option: Enables continuous support for causes like education and healthcare without predefined fundraising targets.
Bilingual Accessibility: The platform is available in Arabic and English, making it accessible to donors worldwide.

Key Outcomes

500% Increase in Donation Amount Expected: The new digital platform is projected to significantly boost fundraising efforts.
Expanded Donor Reach: Online donations allowed contributions from both local and international donors.
Simplified Donation Process: A user-friendly interface made giving fast, secure, and convenient.
Increased Fundraising Efficiency: The digital platform enabled faster case approvals and real-time tracking of funds.
Greater Transparency & Accountability: The admin panel provided complete oversight, ensuring donations reached the right beneficiaries.
Scalability for Future Growth: With a robust infrastructure, the platform is equipped to handle increasing traffic and donations.

US$300,000

Savings per year

15,000+

Man Hours Saved per year

Road Ahead

With SBA’s HRMS now fully operational, our focus is on enhancing AI-powered automation to:

Enable intelligent search and data retrieval across the platform.
Automate content generation for official communications like emails and circulars.
Further optimize workflow automation for procurement and HR processes.

By consolidating all HR and operational needs into one powerful, scalable platform, SBA has set a new benchmark for government HRMS solutions. This system ensures operational efficiency, compliance, and future adaptability, making it a transformative solution for any large-scale organization.

Our Mission

Our Mission

Client: Sharjah TV